About us
More Than a Studio
A Storytelling Collective
Whether it’s a brand finding its voice, a business sharing its mission, or people celebrating meaningful moments, we create photography and films that connect with audiences on a deeper level. Drawing from nearly two decades of experience in filmmaking, advertising, television, and commercial production across multiple countries, Loom & Lens blends cinematic storytelling with authentic human connection. Because great visuals don’t just capture what happened. They capture why it mattered.
STORIES IN MOTION.
Storytelling at the core, shaping narratives with depth, clarity, and intention. Each frame is crafted to carry the story forward, creating work that lingers long after it's seen.
TED BRITT
This commercial was created for broadcast...How we do it
01 Discover & Define
From concepts to the final frame, shaping ideas into cohesive visual stories with a focus on tone, narrative & execution.
02 Concept & Creative Direction
We translate strategy into a strong creative vision. Through moodboards, references, and narrative framing, we build the foundation of the story.
03 Production & Execution
We bring the concept to life through thoughtful execution, whether it’s branding, content, or film; ensuring every detail aligns with the established direction.
04 Refine & Deliver
We polish and refine the final output, ensuring consistency, quality, and impact across every deliverable before handing it over as a complete, cohesive body of work.
Meet the Founder
Storytelling has been the one constant throughout a journey that has taken me across countries, cultures, and industries.
After studying filmmaking in Karachi, Pakistan, I began my career in television and production before taking a leap of faith and moving to Afghanistan during a time of conflict and uncertainty. What many saw as a risky move became the defining chapter of my career. Over the years, I built a reputation as a filmmaker and creative director, working with leading broadcasters, major brands, corporate clients, and organizations such as UNICEF. The journey eventually led me to found my own creative agency in 2016.
As new opportunities emerged, I continued my journey through Istanbul before relocating to the United States in 2024 and joining TEGNA as a Commercial Producer. Today, I bring nearly two decades of experience in filmmaking, advertising, television, and commercial production to Loom & Lens—a creative studio built on the belief that powerful visuals can do more than capture moments; they can tell stories that connect, inspire, and endure.
When I'm not behind the camera, I'm usually building new ideas alongside my wife and creative partner, who has shared this journey with me for more than a decade.
No matter where life has taken me, the mission has remained the same:
Tell stories that matter.
Get in touch.
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